Digital assets and website rebuild: take ownership back
Moving a website is work nobody notices when it goes right and everyone notices when it goes wrong. Lost rankings mean lost organic traffic. Broken ad landing pages mean disapproved ads and recalculated quality scores.
What you'll notice
- The source code sits in a former engineer's personal repository. You can't change it or move it.
- Changing a single word on the website means asking someone else. In effect, you are renting your own site.
- No one can say for sure who currently holds the logins for the domain, Google Analytics, your Facebook page and the deployment accounts.
Where it usually gets stuck
- Close to half the content may render only in the browser and never appear in the static source, so copying the source misses it.
- Change a URL by a single character (trailing slash included) and existing rankings and inbound links break.
- Building a new site is easy. Restoring the old one 1:1 without losing anything is hard, and the hard part is proving nothing is missing.
How we fix it
We look at how your team actually works before deciding what to change and with what. These are the methods this kind of problem usually calls for. Automation, AI and custom code are tools among them.
- Rebuild 1:1 from the live version, including content that only renders in the browser.
- Keep every existing URL exactly as it was (trailing slashes included), and copy meta tags and structured data one by one before any optimization.
- Manage tracking codes and site verification IDs in one place, and move the code into a GitHub organization your company owns.
How we check it worked
- Rendered-page comparison: the new site is checked against what the live site actually shows, to make sure nothing is lost.
- Switch DNS through Cloudflare with rollback in minutes, and keep the old site for at least a month after the switch as insurance.